SEO keywords are simply the words and phrases within your web page content that allow search engines to locate your website through search. A well optimized site always “speaks the same language” as its potential audience with relevant keywords for SEO, which help connect searchers with your website. In order to be successful you need the right keywords that not only reflect your business but also help increase traffic to your website. The more organic traffic you attract, the better chance you have of increasing profits and bottom line.
Keywords for seo are nothing more than a description of what your website or blog is about. These descriptive phrases or keywords can tell a search engine what your site is about and how relevant they are to the query being answered by the search engine. In other words, seo keywords are the core foundational elements on which your SEO campaign is built. If this core ingredients (these keywords) is missing or outdated, your entire campaign becomes shaky. It is vital to incorporate these keywords as often as possible within your content in order to increase the relevancy of the pages to their queries.
A tool provided by Microsoft called the Keyword planner tool can be used to determine your keyword requirements and help you build a list of keywords that meet these requirements. This tool uses the monthly search volume for your selected target market combined with your competitors to determine if these keywords are viable or not for your optimization campaign. Once you have determined that these keywords are viable, the tool provides an easy to read graphic with the daily and monthly search volume for each keyword. Using this tool you can easily determine which keywords will help you achieve your goals and choose the best keyword combinations for your website.